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Web Development & Design Foundations With XHTML

Web Development & Design Foundations With XHTML

          
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About the Book

Web Development and Design Foundations with XHTML, 3/E  includes everything you need to develop highly effective Web sites. Besides providing comprehensive coverage of XHTML, this book introduces the Web design and development process and offers successful strategies for promoting Web sites, including accessibility and standards.   This is the only Web development and design book that explains concepts and  provides step-by-step presentations that show you how to implement them. With Hands-On Practice, Hands-On Exercises, Web site Case Studies, and valuable reference material, this book has everything a beginning Web developer needs.   Supporting materials are available at www.aw.com/felke, including a Macromedia® Dreamweaver 8 tutorial, Hands-On Practice starter files, Hands-On Practice solutions, and Case Study starter files. A complimentary access code for this resource is offered with a new copy of this text, and subscriptions may also be purchased online.   The book’s Companion Website at http://webdevfoundations.net provides a Color Chart, Macromedia® Flash 8 tutorial, and a page for each chapter with links and updates.  

Table of Contents:
Chapter 1 Introduction to the Internet and World Wide Web 1.1 The Evolution of the Internet 1.2 The Internet, Intranets, and Extranets The Evolution of the World Wide Web1.3 Internet Standards and Coordination 1.4 Web Standards and the World Wide Web Consortium Accessibility and the Web Ethical Use of Information on the Web 1.5 Network Overview 1.6 The Client/Server Model 1.7 Internet Protocols File Transfer Protocol (FTP) E-mail Protocols Hypertext Transfer Protocol (HTTP) Transmission Control Protocol/Internet Protocol (TCP/IP)1.8 URLs and Domain Names URLs Domain Names1.9 Markup Languages Standard Generalized Markup Language (SGML) Hypertext Markup Language (HTML) Extensible Markup Language (XML) Extensible Hypertext Markup Language (XHTML)1.10 Internet and Web Trends Chapter 1 Review Summary Key Terms Review Questions Hands-On Exercise Web Research Chapter 2 XHTML Basics 2.1 What Is HTML? 2.2 Why XHTML and Not HTML? 2.3 Document Type Definition 2.4 Your First Web Page 2.5 XHTML—Body and Text Basics The Body Tag The Heading Tag Accessibility and Headings The Paragraph Tag The Line Break Tag2.6 XHTML—List Basics Definition Lists Ordered Lists Unordered Lists2.7 XHTML—More Block-Level Tags Preformatted Text Indenting Text 2.8 XHTML—Text Formatting The Tag Logical Style Tags Physical Style Tags Special XHTML Characters 2.9 XHTML Validation Chapter 2 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study Web Research Chapter 3 XHTML Links and Tables 3.1 XHTML—Hyperlinks The Anchor Tag Absolute and Relative Links Accessibility and Links More on Relative Linking Relative Link Examples Opening a Link in a New Browser Window Internal Links E-mail Links3.2 Using Tables on Web Pages Overview of an XHTML Table XHTML Table Headings XHTML Table Captions XHTML Table Attributes Applying Attributes to Rows and Cells Accessibility and Tables 3.3 XHTML—Formatting a Web Page with a Table Accessibility and Layout Tables More Sample Page Layout Tables Flexible and Fixed Table Widths Nested Tables Chapter 3 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Adding Links, Using Tables Web Research Chapter 4 XHTML Color and Visual Elements 4.1 Using Color on Web Pages Web Color Palette Color and the Body Tag Accessibility and Color 4.2 Horizontal Rules Horizontal Rule Attributes 4.3 Types of Graphics GIF Images JPEG Images PNG Images 4.4 Using Graphics The ImageTag Accessibility and Images Page Backgrounds Image Links 4.5 XHTML Images and More The Tag Using a Table to Format Images Image Maps Thumbnail Images Advanced Techniques: Image Slicing 4.6 Sources and Guidelines for Graphics Sources of Graphics Guidelines for Using Images Web Accessibility Chapter 4 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Using Graphics Web Research Chapter 5 XHTML Frames 5.1 Overview of Frames Advantages of Using Frames Disadvantages of Using Frames Accessibility and Frames 5.2 XHTML—Using Frames Your First Frameset The Tag The Tag The Tag The Target Attribute The Tag 5.3 Inline Frames 5.4 Frames, Links, and Ethics Chapter 5 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Using Frames Web Research Chapter 6 XHTML Forms 6.1 Overview of Forms 6.2 XHTML—Using Forms The Tag Basic Form Elements 6.3 Form Enhancements The Tag The and Tags The tabindex Attribute The accesskey Attribute Accessibility and Forms Image Buttons and Tag 6.4 CGI Server-Side Processing Steps in Utilizing CGI Using CGI Privacy and Forms CGI Resources Other Technologies Used for Server-Side Processing Chapter 6 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Adding a Form Web Research Chapter 7 Web Site Design 7.1 Web Site Organization Hierarchical Organization Linear Organization Random Organization 7.2 Web Site Navigation—Best Practices Ease of Navigation Navigation Bars Short Pages Table of Contents Site Map and Site Search Features 7.3 Design Principles Repetition: Repeat Visual Elements throughout Design Contrast: Add Visual Excitement and Draw Attention Proximity: Group-Related Items Alignment: Align Elements to Create Visual Unity 7.4 Web Page Design—Best Practices Load Time Perceived Load Time Above the Fold Web Page “Real Estate” Horizontal Scrolling Adequate White Space Target Audience Browser-Friendly Screen Resolution Page Layout 7.5 Page Layout Design Techniques Ice Design Jello Design Liquid Design 7.6 Text Design—Best Practices 7.7 Graphic Design—Best Practices 7.8 Design to Provide Accessibility 7.9 Best Practices Checklist Chapter 7 Review Summary Key Terms Review Questions Hands-On Exercises Web Site Case Study: Focus on Web Design Web Research Chapter 8 Web Site Development 8.1 Successful Large-Scale Project Development Project Manager Information Architect Marketing Representative Copywriter and Editor Content Manager Graphic Designer Database Administrator Network Administrator Web Developer Project Staffing Criteria 8.2 The Development Process Conceptualization Analysis Design Production Testing Launch Maintenance Evaluation 8.3 Web Hosting Types of Web Host Providers Hosting Needs 8.4 Choosing a Virtual Host Chapter 8 Review Summary Key Terms Review Questions Hands-On Exercises Web Site Case Study: Design Phase Web Project Web Research Chapter 9 Cascading Style Sheets Introduction 9.1 Overview of Cascading Style Sheets Advantages of Cascading Style Sheets Types of Cascading Style Sheets Introduction to CSS Syntax 9.2 Using Inline Styles 9.3 Using Embedded Style Sheets 9.4 Using External Style Sheets 9.5 The “Cascade” 9.6 CSS Pseudo-Classes and Links 9.7 CSS and Fonts 9.8 CSS Strategies Chapter 9 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Implementing CSS Web Research Chapter 10 Cascading Style Sheets—Page Layout 10.1 CSS Page Layout Overview Advantages of Using CSS for Page Layout Disadvantages of Using CSS for Page Layout 10.2 The Box Model 10.3 CSS Positioning Properties Relative and Absolute Positioning The float Property The display Property The z-index Property 10.4 Two-Column Page Layout 10.5 Navigation Layout Using Lists 10.6 Three-Column Page Layout 10.7 Using CSS to Style a Form 10.8 CSS Styling for Print 10.9 CSS Debugging Tips 10.10 CSS Page Layout Resources Chapter 10 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Implementing CSS Page Layout Web Research Chapter 11 Web Media and Interactivity 11.1 Helper Applications and Plug-Ins 11.2 Audio File Types Obtaining Audio Files 11.3 Using Sound on a Web Page The Tag The Background Sounds 11.4 Video File Types Obtaining Video Files 11.5 Using Video on a Web Page The Tag The Internet Explorer Only Options 11.6 Browser Compatibility and Accessibility 11.7 Streaming Media 11.8 Introduction to RealNetworks Streaming Media Authoring Distribution Playback 11.9 Copyright Issues and Media Files 11.10 Adobe Macromedia Flash Common Uses of Flash Web Design and Flash Adding a Flash Animation to a Web Page Flash Resources 11.11 Java Common Uses of Java Applets Adding a Java Applet to a Web Page Free Java Applet Resources 11.12 JavaScript Common Uses of JavaScript Free JavaScript Resources 11.13 Dynamic HTML (DHTML) Common Uses of DHTML Sources of Free DHTML 11.14 Ajax—An Advanced Web Technology Common Uses of Ajax Ajax Resources 11.15 Accessibility and Multimedia/Interactivity Chapter 11 Review Summary Key Terms Review Questions Apply Your Knowledge Hands-On Exercises Web Site Case Study: Adding Media and Interactivity Web Research Chapter 12 E-Commerce Overview 12.1 What Is E-Commerce? Advantages of E-Commerce Risks of E-Commerce 12.2 E-Commerce Business Models 12.3 Electronic Data Interchange (EDI) 12.4 E-Commerce Statistics 12.5 E-Commerce Issues 12.6 E-Commerce Security Encryption Integrity Secure Sockets Layer (SSL) Digital Certificate SSL and Digital Certificates 12.7 Order and Payment Processing Cash Model Check Model Credit Model Smart Card 12.8 E-Commerce Storefront Solutions Instant Online Storefront Off-the-Shelf Shopping Cart Software Custom-Built Solution Semi-Custom-Built Solutions on a Budget Chapter 12 Review Summary Key Terms Review Questions Hands-On Exercises Web Site Case Study: Adding a Catalog Page for an Online Store Web Research Chapter 13 Promotion for Web Developers 13.1 Search Engines and Search Indexes Overview 13.2 Popular Search Engines and Search Indexes 13.3 Components of a Search Engine Robot Database Search Form 13.4 Designing Your Pages for Promotion Keywords Description Meta Tags 13.5 Listing in a Search Engine and Search Index Preferential Placement 13.6 Monitoring Search Engine and Search Index Listings 13.7 Link Popularity 13.8 Other Site Promotion Activities Affiliate Programs Banner Ads Banner Exchange Reciprocal Link Agreements Newsletters “Sticky” Site Features Personal Recommendations Blogs and RSS Feeds Web Rings Newsgroup and Listserv Postings Traditional Media Ads and Existing Marketing Materials Chapter 13 Review Summary Key Terms Review Questions Hands-On Exercises Web Site Case Study: Meta Tags to Promote Web Sites Web Research Chapter 14 A Brief Look at JavaScript 14.1 Overview of JavaScript 14.2 The Development of JavaScript 14.3 Popular Uses for JavaScript Alert Message Popup Windows Browser Sniffing Jump Menus Mouse Movement Techniques 14.4 Adding JavaScript to a Web Page The


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Product Details
  • ISBN-13: 9780321436757
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Edition: 3 Rev ed
  • Language: English
  • Returnable: Y
  • Weight: 1504 gr
  • ISBN-10: 032143675X
  • Publisher Date: 28 Sep 2006
  • Binding: Paperback
  • Height: 276 mm
  • No of Pages: 736
  • Spine Width: 28 mm
  • Width: 214 mm


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