Tahir RashidDr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece nd Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.