Syed Shah AlamSyed Shah Alam is an Associate Professor at the College of Business Administration (CBA), Prince Sultan University, Saudi Arabia. He started his teaching career in January 2005 and until now he taught Marketing Research, Global Marketing, Business Reearch Methods, Marketing Management, Consumer Behavior, Sales Management, Services Marketing, Consumer Behavior at postgraduate level, and International Marketing, E-Commerce, Product Innovation and Branding, Product Marketing and Management and Business Communication subjects at undergraduate level. Prior to joining to the Prince Sultan University, Saudi Arabia he taught at the National University of Malaysia, Universiti Teknologi MARA (UiTM), Malaysia and Multimedia University Malaysia (MMU). Dr Alam is the recipient of an “Excellent Service Award” at the National University of Malaysia in 2011. Beside teaching he is actively involved with research. In addition, he has written for leading international journals, including Journal of Business Ethics, Journal of Retailing and Consumer Services, Renewable Energy, The Service Industries Journal, Journal of Tourism Futures, and has co-authored for five text book; Product Management & Strategy published by McGraw-Hill, Principles of E-Commerce, Essentials of Internet Marketing published by Pearson Education, Small Business Marketing, Internet Banking and Product Innovation and Branding. He has published more than 150 articles into top tier journals. He has been listed in the Stanford University list of Top 2% Scientist in the world as being the most cited scientist in a large range of disciplines. Read More Read Less