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Naresh K Malhotra

Naresh K MalhotraNaresh K. Malhotra, PhD, is senior fellow, CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. A marketing legend, he also received the Academy of Marketing Science CUTCO/Vector Distinguished Marketin Educator Award, Best Professor in Marketing Management by Asia Best B-School among others. Dr. Malhotra is also an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc. Read More Read Less

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1.
The Vulnerable Consumer48 %
The Vulnerable Consumer
By: Angela Y. Lee, Naresh K. Malhotra
Publisher: Emerald Publishing Limited
No Review Yet
₹11,036
₹5,739
Binding:
Hardback
Release:
24 Jun 2024
Language:
English
Available
Ships within 12-14 Days Explain..
2.
Artificial Intelligence in Marketing49 %
Artificial Intelligence in Marketing
By: Naresh K. Malhotra, Olivier Toubia
Publisher: Emerald Publishing Limited
No Review Yet
₹13,172
₹6,718
Binding:
Hardback
Release:
13 Mar 2023
Language:
English
Available
Ships within 12-14 Days Explain..
3.
High Performance Computing, Smart Devices and Networks37 %
High Performance Computing, Smart Devices and Networks
By: Ruchika Malhotra, Naresh Babu Muppalaneni, Ripon Patgiri, L. Sumalatha, S. M. Warusia Yassin
Publisher: Springer Verlag, Singapore
No Review Yet
₹21,231
₹13,376
Binding:
Hardback
Release:
02 Dec 2023
Language:
English
Available
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4.
Measurement in Marketing48 %
Measurement in Marketing
By: Naresh K. Malhotra, Bert Weijters, Hans Baumgartner
Publisher: Emerald Publishing Limited
No Review Yet
₹10,947
₹5,692
Binding:
Hardback
Release:
12 Sep 2022
Language:
English
Available
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5.
Marketing Accountability for Marketing and Non-Marketing Outcomes48 %
Marketing Accountability for Marketing and Non-Marketing Outcomes
By: David W. Stewart, Naresh K. Malhotra, V. Kumar
Publisher: Emerald Publishing Limited
No Review Yet
₹13,083
₹6,803
Binding:
Hardback
Release:
27 Sep 2021
Language:
English
Available
Ships within 12-14 Days Explain..
6.
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer Relationship Marketing: Theoretical And Managerial Perspectives
By: Naresh K Malhotra, James Agarwal
Publisher: World Scientific Publishing Co Inc (USA)
No Review Yet
₹2,545
Binding:
Paperback
Release:
25 Feb 2021
Language:
English
Available
Ships within 4-6 Days Explain..
7.
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer Relationship Marketing: Theoretical And Managerial Perspectives
By: Naresh K Malhotra, James Agarwal
Publisher: World Scientific Publishing Co Inc (USA)
No Review Yet
₹4,875
Binding:
Hardback
Release:
25 Feb 2021
Language:
English
Available
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8.
Marketing Research21 %
Marketing Research
By: Naresh K. Malhotra
Publisher: Pearson Education India
4.4 (7)
₹1,000
₹790
Binding:
Paperback
Release:
25 Mar 2019
Language:
English
Available
Ships within 2-4 Days Explain..
9.
Essentials of Marketing Research : A Hands-on Orientation20 %
Essentials of Marketing Research : A Hands-on Orientation
By: Naresh K. Malhotra
Publisher: Pearson Education
3.7 (7)
₹820
₹656
Binding:
Paperback
Release:
April'2016
Language:
English
Available
Ships within 2-4 Days Explain..
10.
Operations Management: Processes and Supply Chains, Global Edition54 %
Operations Management: Processes and Supply Chains, Global Edition
By: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman, Naresh Malhotra
Publisher: Pearson Education Limited
3.7 (3)
₹8,588
₹3,950
Binding:
Paperback
Release:
11 Oct 2018
Language:
English
Available
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11.
Review of Marketing Research57 %
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹14,460
₹6,218
Binding:
Hardback
Release:
30 Sep 2004
Language:
English
Available
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12.
Review of Marketing Research57 %
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹14,460
₹6,218
Binding:
Hardback
Release:
01 Nov 2005
Language:
English
Available
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13.
Review of Marketing Research59 %
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹15,063
₹6,176
Binding:
Hardback
Release:
01 Feb 2007
Language:
English
Available
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14.
Review of Marketing Research
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹3,167
Binding:
Hardback
Release:
01 Jan 2008
Language:
English
Available
Ships within 4-6 Days Explain..
15.
Review of Marketing Research70 %
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹20,485
₹6,146
Binding:
Hardback
Release:
01 Nov 2008
Language:
English
Available
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16.
Review of Marketing Research
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Inc
No Review Yet
₹2,146
Binding:
Hardback
Release:
01 Dec 2009
Language:
English
Available
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17.
Review of Marketing Research
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Limited
No Review Yet
₹3,167
Binding:
Hardback
Release:
02 Dec 2010
Language:
English
Available
Ships within 4-6 Days Explain..
18.
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference37 %
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
By: Naresh K. Malhotra
Publisher: Springer International Publishing AG
No Review Yet
₹10,615
₹6,687
Binding:
Hardback
Release:
27 May 2015
Language:
English
Available
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19.
Toward a Better Understanding of the Role of Value in Markets and Marketing56 %
Toward a Better Understanding of the Role of Value in Markets and Marketing
By: Naresh K. Malhotra, Robert F. Lusch, Stephen L. Vargo
Publisher: Emerald Publishing Limited
No Review Yet
₹16,020
₹7,049
Binding:
Hardback
Release:
08 Jun 2012
Language:
English
Available
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20.
Review of Marketing Research
Review of Marketing Research
By: Naresh K. Malhotra
Publisher: Emerald Publishing Limited
No Review Yet
₹3,718
Binding:
Hardback
Release:
26 Jun 2013
Language:
English
Available
Ships within 4-6 Days Explain..
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