Michael W. MacyMichael Macy is Goldwin Smith Professor of Arts and Sciences and Director of the Social Dynamics Laboratory at Cornell University. His research team has used computational models, online experiments, and data from social media to explore enigmatic soial patterns, the emergence and collapse of fads, the spread of self-destructive behaviors, cooperation in social dilemmas, the critical mass in collective action, the spread of contagion's on small world networks, the polarization of opinion, segregation of neighborhoods, and assimilation of minority cultures. Read More Read Less