Michael D Hutt

Michael D HuttMichael D. Hutt (Ph.D., Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. Dr. Hutt has also held faculty positions at Miami University (hio) and the University of Vermont. His teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His most recent research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt�s research has been published in scholarly journals such as the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review and the Journal of the Academy of Marketing Science. Dr. Hutt was the recipient of the Hunt/Maynard Award at the Journal of Marketing, the Richard Beckhard Prize at MIT Sloan Management and the Best Article Award at the Journal of Business-to-Business Marketing. He has consulted on marketing strategy issues for firms such as IBM, Honeywell, SC Johnson, AT&T and Motorola. Read More Read Less

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B2B Marketing37 %
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Business Marketing Management
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Business Marketing Management59 %
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Instructor's Manual, Test Bank, & Transparency Masters to Accompany Business Marketing ManagementNR
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Business Marketing Management10 % NR
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Business Marketing ManagementNR
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Industrial Marketing Management11 % NR
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Business Marketing Management12 % NR
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Industrial Marketing Management10 % NR
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Business Marketing Management59 %
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Business to Business22 %
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B2B Marketing 11th Edition
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Business Marketing Management
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Bundle: Business Marketing Management B2b, Loose-Leaf Version, 12th + Mindtap Marketing, 1 Term (6 Months) Printed Access CardNR
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