Kenneth L FisherKenneth L. Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over twenty-eight-year-tenure makes him the fourth longest-running columnist in Forbes' history. He is the founder, charman, and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. He has authored numerous professional and scholarly articles, as well as several books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery, and Markets Never Forget (But People Do). Read More Read Less