Jerry Olson The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Mrketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory. Read More Read Less
An OTP has been sent to your Registered Email Id:
Resend Verification Code
Hi! I'm Vidya, your virtual assistant.
Need a book recommendation, help with your order or support with any query? I’m here to assist you.