Iain MacRuryIain MacRury is Head of Research and Knowledge Exchange in The Media School at Bournemouth University. He has taught on the MA Psychoanalytic Studies at the Tavistock and Portman NHS Trust, and is co-editor of Fictitious Capital: London after the ecession, Olympic Cities: 2012 and The Remaking of London. He is also author of Advertising and co-author of The Dynamics of Advertising. He has published in Psychoanalysis, Culture and Society and in Psychodynamic Practice. Read More Read Less