Florian AltFlorian Alt is an Assistant Professor in the Group for Media Informatics at the University of Munich, Germany. His research interest is on pervasive advertising and on implicit and explicit interaction with public displays. Particularly he looks at hw to entice people to interact and investigates the cognitive effects of interaction. Florian's research projects include Digifieds, a digital public notice area that allowed users' expectations and suitable interaction techniques to be evaluated, and Looking Glass, an interactive gesture-based display application investigating how interactivity can be communicated to passersby. His research has been published in leading HCI venues and journals (SIGCHI, ToCHI) and he is a co-editor of the book Pervasive Advertising that appeared in the Springer HCI Series in 2011. Prior to his appointment in Munich, Florian worked as a research associate at the University of Stuttgart and as a visiting researcher at Telekom Innovation Labs in Berlin. He holds a diploma in media informatics from the University of Munich and a Ph.D. in computer science from the University of Stuttgart. Read More Read Less