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Alvin J. Silk

Alvin J. Silk

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1.
A Multiple-product Sales Force Allocation Model12 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹1,440
₹1,267
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
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2.
A Multiple-product Sales Force Allocation Model12 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Hutson Street Press
No Review Yet
₹2,886
₹2,540
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
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3.
The Influence of Advertising's Affective Qualities on Consumer Response12 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹2,886
₹2,540
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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4.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research12 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,320
₹1,162
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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5.
The Influence of Advertising's Affective Qualities on Consumer Response12 % NR
The Influence of Advertising's Affective Qualities on Consumer Response
By: Alvin J Silk, Terry G Vavra
Publisher: Legare Street Press
No Review Yet
₹1,440
₹1,267
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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6.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research3 % NR
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
By: Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,399
₹2,327
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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7.
Recall, Recognition, and the Measurement of Memory for Print Advertisements12 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹2,886
₹2,540
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
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8.
Recall, Recognition, and the Measurement of Memory for Print Advertisements12 % NR
Recall, Recognition, and the Measurement of Memory for Print Advertisements
By: Richard P Bagozzi, Alvin J Silk
Publisher: Legare Street Press
No Review Yet
₹1,440
₹1,267
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
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9.
What Is Marketing?26 % NR
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business Review Press
3.5 (6)
₹2,848
₹2,108
Binding:
Paperback
Release:
01 Oct 2006
Language:
English
International Edition
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10.
A Multiple-product Sales Force Allocation Model3 % NR
A Multiple-product Sales Force Allocation Model
By: Alvin J Silk, David Bruce Montgomery, Carlos E Zaragoza
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
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11.
The use of Preference and Perception Measures in new Product Development3 % NR
The use of Preference and Perception Measures in new Product Development
By: Alvin J Silk
Publisher: Sagwan Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
25 Aug 2015
Language:
English
International Edition
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12.
Small Group Theory and Marketing ResearchNR
Small Group Theory and Marketing Research
By: Alvin J Silk, Harry L Davis
Publisher: Palala Press
No Review Yet
₹2,846
Binding:
Hardback
Release:
06 Sep 2015
Language:
English
International Edition
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13.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders3 % NR
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,399
₹2,327
Binding:
Hardback
Release:
05 Sep 2015
Language:
English
International Edition
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14.
On the Reliability and Predictive Validity of Purchase Intention Measures3 % NR
On the Reliability and Predictive Validity of Purchase Intention Measures
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
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15.
Structure of Repeat Buying for new Packaged Goods3 % NR
Structure of Repeat Buying for new Packaged Goods
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
07 Sep 2015
Language:
English
International Edition
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16.
Measuring Influence in Organizational Purchase Decisions3 % NR
Measuring Influence in Organizational Purchase Decisions
By: Alvin J Silk, Manohar U Kalwani
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
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17.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity3 % NR
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
By: Alvin J Silk, David Bruce Montgomery
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
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18.
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys3 % NR
A Cross National Comparison of the Reliability of Selected Measurements From Consumer Surveys
By: Silk Alvin J, Davis Harry L, Douglas Susan P
Publisher: Palala Press
No Review Yet
₹2,666
₹2,586
Binding:
Hardback
Release:
05 May 2016
Language:
English
International Edition
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19.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure3 % NR
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
By: Alvin J Silk, Frank P Geiger
Publisher: Sagwan Press
No Review Yet
₹2,399
₹2,327
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
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20.
What Is Marketing?27 % NR
What Is Marketing?
By: Alvin J. Silk, Harvard Business Review, Harvard Business Review
Publisher: Harvard Business Review Press
No Review Yet
₹5,785
₹4,223
Binding:
Hardback
Release:
01 Oct 2006
Language:
English
International Edition
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